The future of wearables is GROWING:
Consumers are adopting wearables at a fast pace, with improving health as their primary motivator for buying devices, according to the 2016 Pricewaterhouse Cooper Consumer Intelligence Series
that focuses on wearables.
The study, which surveyed 1,000 consumers in
March 2016, found that health organizations, including doctors,
hospitals and health insurance companies, are the most trusted when
referring wearables to their customers. This provides a big opportunity
for healthcare organizations to partner with technology companies to
make unique connections with consumers.
The wearable technology market grew 29% in 2016, with 101.9 million units sold, according to the International Data Corporation (IDC)
Worldwide Quarterly Wearable Device Tracker. The organization projects
that the wearable market will reach more than 213 billion units sold by
2020. The most popular units continue to be wristbands and watch-like
devices, though clothing and eyewear are gaining traction.
